GET IT OFF YOUR CHEST
A campaign for Breast Cancer Awareness made in collaboration with JUST BREAST and her concept ‘Let’s Leave a Mark’. Along with seven powerful women that all have a relationship with breast cancer, we spent a day making art, telling and listening to each other’s stories: Stories that we hope will inspire more women to regularly check their boobs and Get It Off Their Chests. The Boob Art created during this workshop is an important symbol for the fight against breast cancer.
Throughout this campaign we donated 15% of our profits to Bröstcancerförbundet to fund ongoing research and education and included in all orders was a Boob Check instruction card explaining how to examine your breasts - because Boobs are close to our heart!