“Praises lingerie from Understatement Underwear for going out on a limb.”

"The sustainable lingerie brand to have on your radar.This superb Swedish brand has replaced polyamide in their garments with premium Econyl fibre, which turns plastic ocean waste like fishing nets and PET bottles into sustainable textiles."

"Wearing it should be like that first sip of champagne: Ida Sjöstedt on her lingerie collaboration with Understatement."

"Samarbetet med Understatement är kanske det mest naturliga jag någonsin gjort, eftersom vi delar kärleken till delikata spetsar och skira, transparenta material, säger Ida Sjöstedt"

THE TIMES: “It was five years ago that the former Vogue editor Alexandra Shulman, then 59, posted a selfie on Instagram of herself on holiday in a bikini and created a storm in whatever cup size she happens to be. What we do know is that she is a size 12. “Hardly,” as she put it last week, “ginormous”.

"30 of the best swimsuits and bikinis".

"This classic maillot — soft, lightweight and glamorous — is made from 100 percent recycled material..."

"Our editorial favorites in February - Must-haves from Fashion, Beauty & Lifestyle”

"The bralettes and panties are designed to fit any body. The underwear consists of premium mesh material from Belgium, microfiber from Italy and quality lace from Germany. Very carefully selected and always with the background in mind, good conscience can be carried. Great look, great message!"

"De växte i rekordfart – nu avslöjar de lönsamhetsplanen."

“The Bralette You Won’t Want to Take Off”

"Our favorites from the collaboration between Understatement x Ida Sjöstedt"

"Med en tillväxt på 600 procent under fjolåret har underklädesmärket Understatement tagit ett rejält kliv – genom fokus på e-handel och att arbeta värderingsdrivet."

"Favorite picks for Winter”

”Combining style and comfort”

“This is the Underwear campaign we absolutely love right now”