Making statements.

In each campaign, we focus on inclusivity and body positivity, celebrating diversity in all individuals to promote love, self-confidence, and comfort. Explore our campaigns below.

This is sexy

About time

My boobs, my statement

Closeups of Motherhood

Pride — The Icons


Design Collaborations

In honor of celebrating women, we have collaborated with inspiring brands and women who never cease to amaze us. They have poured their unique vision into creating these collections. Step into Ida Sjöstedt's romantic world to discover the sparkling allure of Swarovski, embrace the ever-trendy Parnevik sisters and get enchanted by Ava Stories.

Ida Sjöstedt


Ava Stories