THE ICONS

A Pride Collection

IN HONOR OF STOCKHOLM PRIDE WE ARE PRESENTING

THE ICONS

A limited capsule collection centered around inclusivity, self-expression, self-love and pride. The collection consists of edgeless briefs and boxers in six powerful colors named after six iconic women, activists and pioneers who shaped history in their own way.

Marsha P. Johnson, Beverly Palesa Ditsie, Billie Jean King, Edith Windsor, Audre Lorde, and Sylvia Rivera.

In standing with them, we stand with the people whose lives they have changed in the fight for pride, for healing, and for equality.
We join you in saying their names.

BILLIE JEAN KING

Billie Jean King became the first prominent professional female athlete to publicly come out about her homosexuality, and has since been a strong figure for the LGBTQ community, fighting for equality.

SHOP THE BILLIE JEAN

BEVERLY PALESA DITSIE

The South African activist who became the first lesbian to address gay and lesbian rights at the UN, during the fourth World Conference on Women, in Beijing, 1995 and is one of the organizers of the first Pride March in South Africa.

SHOP THE BEVERLEY

It’s a reminder that together we can create change.

During the campaign we are donating 100 SEK for each sold 6-Pack to Regnbågsfonden- A charity financing organizations and projects in countries where LBGTQI+ people are discriminated against, persecuted and even killed. 

MARSHA P JOHNSON

Marsha P Johnson was an American gay liberation activist and self-identified drag queen. Known as an outspoken advocate for gay rights, Johnson was one of the prominent figures in the Stonewall uprising of 1969.

SHOP THE MARSHA

EDITH WINDSOR

Edith Windsor was a gay-rights activist whose landmark case led the Supreme Court in the USA to grant same-sex married couples federal recognition for the first time, as well as rights to a host of federal benefits that until then only married heterosexuals had enjoyed.

SHOP THE EDITH

AUDRE LORDE

A self-described “black, lesbian, mother, warrior, poet”, Audre Lorde dedicated both her life and her creative talent to confronting and addressing injustices of racism, sexism, classism, and homophobia.

SHOP THE AUDRE

SYLVIA RIVERA

A veteran of the 1969 Stonewall Inn uprising, Sylvia Rivera was a tireless advocate for those silenced and disregarded by larger movements. Throughout her life, she fought against the exclusion of transgender people, especially transgender people of color.

SHOP THE SYLVIA

SHOP THE COLLECTION

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A limited capsule collection centered around inclusivity, self-expression, self-love and pride. The collection consists of edgeless briefs and boxers in six powerful colors named after six iconic women, activists and pioneers who shaped history in their own way.

Marsha P. Johnson, Beverly Palesa Ditsie, Billie Jean King, Edith Windsor, Audre Lorde, and Sylvia Rivera.

In standing with them, we stand with the people whose lives they have changed in the fight for pride, for healing, and for equality. 

BILLIE JEAN KING

Billie Jean King became the first prominent professional female athlete to publicly come out about her homosexuality and has since been a strong figure for the LGBTQ community, fighting for equality.

SHOP THE BILLIE JEAN

BEVERLEY PALESA DITSIE

The South African activist who became the first lesbian to address gay and lesbian rights at the UN, during the fourth World Conference on Women, in Beijing, 1995 and is one of the organizers of the first Pride March in South Africa.

SHOP THE BEVERLEY

It’s a reminder that together we can create change.

During the campaign we are donating 100 SEK for each sold 6-Pack to Regnbågsfonden- A charity financing organizations and projects in countries where LBGTQI+ people are discriminated against, persecuted and even killed.

MARSHA P JOHNSON

Marsha P Johnson was an American gay liberation activist and self-identified drag queen. Known as an outspoken advocate for gay rights, Johnson was one of the prominent figures in the Stonewall uprising of 1969.

SHOP THE MARSHA

EDITH WINDSOR

Edith Windsor was a gay-rights activist whose landmark case led the Supreme Court in the USA to grant same-sex married couples federal recognition for the first time. As well as rights to a host of federal benefits that until then only married heterosexuals had enjoyed.

SHOP THE EDITH

AUDRE LORDE

A self-described “black, lesbian, mother, warrior, poet,” Audre Lorde dedicated both her life and her creative talent to confronting and addressing injustices of racism, sexism, classism, and homophobia.

SHOP THE AUDRE

SYLVIA RIVERA

A veteran of the 1969 Stonewall Inn uprising, Sylvia Rivera was a tireless advocate for those silenced and disregarded by larger movements. Throughout her life, she fought against the exclusion of transgender people, especially transgender people of color.

SHOP THE SYLVIA

SHOP
THE COLLECTION

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