Why be less if you can be more? Don’t shy away from glam, put yourself in the spotlight with our Holiday collection co-created with the Swedish designer Ida Sjöstedt. The Art of Dressing Up is a tribute to glamour, party, and getting to dress up, whether it is for a special occasion, or just for your own sake.

TIME TO SHINE

The collection brings a nod to the fifties with polka dot-printed mesh, classic, delicate lace and disco-inspired styles with silver metallic print. The hotpants and plunging tops in Ida Sjöstedt’s signature semi-sheer 3D flower fabric are real show stoppers, blurring the line between underwear and partywear.

A SWEDISH DESIGN PIONEER

Ida Sjöstedt is a Swedish designer brand known for the dreamy aesthetics. Intrigued and inspired by the complexity of being a woman, her designs are always inspired by female stereotypes. Ida Sjöstedt got known to the public when she designed the Swedish Princess Sofia’s wedding dress in 2016. In 2016 she was also awarded the ELLE Designer award and 2021 marks her 20th anniversary as a designer.

Why be less if you can be more? Don’t shy away from glam, put yourself in the spotlight with our Holiday collection co-created with the Swedish designer Ida Sjöstedt. The Art of Dressing Up is a tribute to glamour, party, and getting to dress up, whether it is for a special occasion, or just for your own sake.

TIME TO SHINE

The collection brings a nod to the fifties with polka dot-printed mesh, classic, delicate lace and disco-inspired styles with silver metallic print. The hotpants and plunging tops in Ida Sjöstedt’s signature semi-sheer 3D flower fabric are real show stoppers, blurring the line between underwear and partywear.

A SWEDISH DESIGN PIONEER

Ida Sjöstedt is a Swedish designer brand known for the dreamy aesthetics. Intrigued and inspired by the complexity of being a woman, her designs are always inspired by female stereotypes. Ida Sjöstedt got known to the public when she designed the Swedish Princess Sofia’s wedding dress in 2016. In 2016 she was also awarded the ELLE Designer award and 2021 marks her 20th anniversary as a designer.