What does it mean to be sustainable? At Understatement, it’s not just about responsible sourcing of sustainable materials and working with manufacturers that tick the boxes of social compliance. It starts with creating durable, long-lasting items that are not thrown away after being worn once or twice. It’s about making underwear that lasts, with partners that share our values and goals every step of the way.

It’s about our commitment to the comfort and welfare of the women we serve. Woman to woman, Understatement to you.


We invest time and effort searching for the most amazing, sustainable, and durable fabrics out there. We swap out the raw materials in our fabrics and trims for sustainable alternatives where we can, and ensure that all our materials are free from harmful substances.

Our loungewear collection is made with modal and organic cotton - both more sustainable options compared to other fabric alternatives. Our swimwear collection is entirely made from fabrics using ECONYL® regenerated nylon. This is made by recovering nylon waste, such as fishing nets from the oceans, fabric scraps from factories, and carpets ready to go into landfills, and turning that into high-quality nylon yarns that can be reused and recycled again and again. Our microfiber articles are made with recycled polyester or ECONYL® yarns as well. We've taken steps to make our Gatsby Lace more sustainable by adding organic cotton and recycled elastane.

And this is only the beginning. Our ambitions are high and we have a way to go. That is why we are constantly in search of new fabrics and technologies that are both good for our planet, and good for you.


Our collections are produced close to home, by European and Turkish manufacturing partners that are experts in the field of underwear. They prioritize the use of recycled, organic or otherwise sustainable materials, without compromising on durability, design, or innovation. We ensure that all manufacturers offer a safe and healthy working environment to their employees.


In our underwear we focus on the essentials and got rid of all the rest - we did the same for our packaging. We removed all plastic, and our paper bags, boxes and tags are made of FSC-certified recyclable and compostable materials.


The core of what we are and what we do, is all of us coming together. In the joint effort of making every day a bit more exciting for as many women as we can. Boosting each other to live life, knowing that we can be whoever we want to be. We’re here to make you feel empowered, confident, and comfortable. Where you are and wherever you want to go, we’ve got your bums and boobs covered!

No censorship, no airbrushing, no adjustments.

We walk the talk. We collaborate with women who share our ideals and work with organizations that champion women’s causes, such as Kvinna till Kvinna, Bröstcancerförbundet, and Plan International. Read more about our campaigns here.