You had me
at wire-free.

You had me
at wire-free.

The Gift Shop

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Most loved bras

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Party Essentials

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The Gift Card

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Comfy is an
understatement

Comfy is an
understatement

Extended returns

We are happy to extend our return policy during the holiday season. You can feel comfortable shopping the holiday presents for your loved ones. Any purchases made between December 3rd and December 25th 2025 can be returned up until January 8th 2026.

★★★★★

Absolutely love the overall quality, the feel of the material and the cut is perfect.

Kerstin R.
★★★★★

Really fantastic products, I would love to replace all of my underwear with understatement.

Emilie G.
★★★★★

Sexy, respectful with the natural curves of my body and very comfortable.

Maria G.
★★★★★

Very comfortable, looks good, elegant and cheeky at the same time.

Mariana G.
★★★★★

Stunning colour, soft on my skin, absolutely love it!

Patricia H.
★★★★★

Purchased for my wife, she loves them Excellent fit and super comfortable

Mark B.

Making boobs & butts happy since 2017

Understatement is a female-founded, female-run force of change born from the ambition of disrupting the “oh-so-boring” antiquated underwear market and contribute to a world where women can be whoever they want to be - liberated and unrestricted. One butt at a time.

Nothing
Butt Perfect