We walk the talk.

For women. By women.
There are people behind the clothes we make, and around 80% of those working in the textile industry identify as women. One of many reasons why we are so committed to challenging industry norms, to walking the talk and to taking social and environmental responsibility.

Making a responsible choice for our planet is at the core of everything we do. This purpose is manifested in the materials we use, but even more so in the quality and longevity of our products. We constantly thrive to improve and communicate transparently where our materials and products are sourced and produced.

Understatement is a Swedish, female-founded force of change, dedicated to redefining women’s underwear. We make underwear for women, by women, and want to contribute to a world where women can be whomever they want, free to express themselves and their bodies. Driven by female empowerment and equality for everyone, we are committed to conducting our business in a transparent, ethical, responsible, and sustainable manner.

A sustainable product is one that lasts. It’s not just about responsible sourcing of sustainable materials and working with manufacturers that tick the boxes of social compliance. It starts with creating durable, long-lasting items that are not thrown away after being worn once or twice. It’s about making underwear that stands the test of time, with partners that share our values and goals every step of the way.