We make products that make women feel like the best version of themselves – while getting dressed in the morning, and equally as comfortable when getting undressed at night. Underwear that is made by women, for all women. Underwear that is made in the best possible way. Underwear that lasts.

We are constantly looking for ways to improve how we do things. From the way we design our products and the materials we use, to the partners we work with and the way we ship our products from our manufacturers all the way to your underwear drawer. We’re not perfect just yet, but we’re proud of the progress we’re making!

We believe that the most sustainable product is one that lasts. That’s why we spend a lot of time and effort in the search of the best, most suitable materials out there. Our quest has led us to the most amazing selvedge mesh from Belgium, buttery soft recycled microfiber from Italy and to our signature Feather Lace from Germany.  Straps come from Spain and the UK, and we ended up finding the best of the best waistband elastics all the way in Japan! We swap out the raw materials in our trims and fabrics for more sustainable options where we can, and all our materials are free from harmful substances. We are constantly in search of new fabrics and technologies that are both good for our planet, and good for you!

When we say ‘by women’ we’re not just talking about our team of badasses at the Understatement HQ – lets not forget Jelena and her amazing team down in Latvia, without whom there would be no Understatement! This small, family owned factory in Liepaja, Latvia is responsible for producing all our lingerie. We visit them regularly, not just because we enjoy working with these amazing lingerie experts that share our passion of creating the best possible bralettes and panties, but also to check their social and environmental performance.

We aim to provide the underwear market with comfortable, contemporary design pieces – but also to create an inclusive arena for female voices. It is important to us that everything we do contributes to the empowerment of women all around the world. We want to be a part of creating a world that is free of discimination against all women and girls, no matter where they are from or what they look like. We aim to spread this message through everything from our product to our photography, to our social media feed and our campaigns. A percentage of revenues from our campaigns are donated to a variety of organizations that contribute toward bettering women’s lives and support the United Nations’ 5th Sustainable Development Goal. You can read more about our campaigns here.

If you have ordered an Understatement of your own, you may have noticed that we do not use plastic packaging. Instead we use recycled paper bags to protect your garments until they make their way to you!

Keep your pieces looking fresh and help them last longer by washing at cold temperature (recommended maximum temperature 30°C/86°F) – not only better for your panties, but better for the environment too! Use a laundry wash bag to protect the fabric and reduce the risk of damaging delicate garments.

Want to know more about our sustainability goals and activities? Drop us a line at