NEWS & INSPO UNDERSTATEMENT UNDERWEAR

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June 1th, we have been on a mission to rethink and improve the world of underwear for 365 days.
A year where we have spent long hours trying to create a brand that is both fun to shop and empowering to wear.

We have worked with great people & strong partners.
Thanks to everyone who has supported us and to those that’s been part of our journey.

New retailers x2.

So happy to team up with new concept store, The Lobby in Stockholm and leading lingerie retailer Les Reves in Copenhagen.

New retailers x2.

So happy to team up with new concept store, The Lobby in Stockholm and leading lingerie retailer Les Reves in Copenhagen.

Scandinavia’s largest fashion industry magazine writes about our plans.

Scandinavia’s largest fashion industry magazine writes about our plans.

Swedish Fashion Magazine -Plaza Kvinna- writes about our journey & how to be stylish from under in Understatement.

Swedish Fashion Magazine -Plaza Kvinna- writes about our journey & how to be stylish from under in Understatement.

Get ready for summer with our newbie Peachy Poetry.

A flattering tone of nude, teamed up with pink peachy details, creating a delicious combo.

Get ready for summer with our newbie Peachy Poetry.

A flattering tone of nude, teamed up with pink peachy details, creating a delicious combo.

Habit – Scandinavia’s largest fashion industry magazine writes about Understatement and our expansion

Habit – Scandinavia’s largest fashion industry magazine writes about Understatement and our expansion

New Retailer Alert – Understatement now at Åhléns


Proud to announce that Understatement Underwear just launched at Åhléns City in Stockholm.

Understatement Underwear på Åhlens

New Retailer Alert – Understatement now at Åhléns


Proud to announce that Understatement Underwear just launched at Åhléns City in Stockholm.

Understatement Underwear på Åhlens

Understatement Underwear in ELLE

elle-understatement

Understatement Underwear in ELLE

elle-understatement

Spring news – Amazon kit.


Launch days are the best days. Introducing our newbie: The Amazon set – light snake printed mesh fabric framed by delicate sheer green lace with scalloped edges. If Jane in the Jungle could choose a bralette – Amazon would be her pick of choice.

Amazon Kit

Spring news – Amazon kit.


Launch days are the best days. Introducing our newbie: The Amazon set – light snake printed mesh fabric framed by delicate sheer green lace with scalloped edges. If Jane in the Jungle could choose a bralette – Amazon would be her pick of choice.

Amazon Kit

New Retailer Alert – Grand Hotel Spa in Stockholm


We are so excited to announce that Understatement Underwear are at the gift shop in Sweden’s most exclusive spa, Grand Hotel Spa.

Understatement Underwear at Grand Hotel Spa

New Retailer Alert – Grand Hotel Spa in Stockholm


We are so excited to announce that Understatement Underwear are at the gift shop in Sweden’s most exclusive spa, Grand Hotel Spa.

Understatement Underwear at Grand Hotel Spa

Sweet blogger Susanne Barnekow at Metro Mode writes about Understatement Underwear.

Susanne Barnekow - Understatement Underwear

Sweet blogger Susanne Barnekow at Metro Mode writes about Understatement Underwear.

Susanne Barnekow - Understatement Underwear

New Year- New Underwear


Start 2018 with white crisp underwear. Our White Noise Set is the perfect winter accessory for the winter wedding. Understatement Underwear in Swedish Magazine  Allt om Bröllop.

New Year New Underwear

New Year- New Underwear


Start 2018 with white crisp underwear. Our White Noise Set is the perfect winter accessory for the winter wedding. Understatement Underwear in Swedish Magazine  Allt om Bröllop.

New Year New Underwear

Understatement Launching at Twilfit, Sweden’s leading underwear retailer.


We are so happy and proud to announce Sweden’s leading underwear expert as our new retail partner. Find us online and at the flagship store in Gallerian, Stockholm

Understatement at Twilfit

Understatement Launching at Twilfit, Sweden’s leading underwear retailer.


We are so happy and proud to announce Sweden’s leading underwear expert as our new retail partner. Find us online and at the flagship store in Gallerian, Stockholm

Understatement at Twilfit

Our Bestseller Heroine Bralette in Swedish Magazine Sköna Hem


Sweden’s leading interior magazine @skonahem promotes our Heroine bralette & panties.

Sköna Hem-understatement-underwear

Our Bestseller Heroine Bralette in Swedish Magazine Sköna Hem


Sweden’s leading interior magazine @skonahem promotes our Heroine bralette & panties.

Sköna Hem-understatement-underwear

Looking for the perfect High Waist Panties- Look no further.


Saboteur High Waist briefs hits you just below the belly bottom. The Cheeky cut with a soft scalloped edge together with a superset black waistband keeps it all smooth and make you both feel and look stunning.

High-waist-panties-banner

Looking for the perfect High Waist Panties- Look no further.


Saboteur High Waist briefs hits you just below the belly bottom. The Cheeky cut with a soft scalloped edge together with a superset black waistband keeps it all smooth and make you both feel and look stunning.

High-waist-panties-banner