Iman Malmberg
Founder of Grounded Factory

Iman Malmberg
Founder of Grounded Factory

Iman Malmberg – besides being a fabulous source of inspiration for female entrepreneurs she is also the mother of two and the founder of @groundedfactory, a brand we truly love, making the best eco-friendly yoga mats in history.

“Understatement is a brand that stands for female empowerment and body positivity, showing female bodies of different shapes and colors. They use everyday women as their models wanting women everywhere to start loving their bodies, the way they are. I love my body, it’s a force of nature. It’s helped me through good and bad, two pregnancies and of course, it helps me doing yoga every day.”

What is sisterhood to you?
Sisterhood to me is genuinely and full-heartedly backing up women around me, both in business and in my personal life. Obviously also to know they’d do the same for me. There is nothing better than the sensation of true sisterhood. To be able to talk about the dark and harder questions in life, not only floating on the surface. 

Iman Malmberg – besides being a fabulous source of inspiration for female entrepreneurs she is also the mother of two and the founder of @groundedfactory, a brand we truly love, making the best eco-friendly yoga mats in history.
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“Understatement is a brand that stands for female empowerment and body positivity, showing female bodies of different shapes and colors. They use everyday women as their models wanting women everywhere to start loving their bodies, the way they are. I love my body, it’s a force of nature. It’s helped me through good and bad, two pregnancies and of course, it helps me doing yoga every day.”

What is sisterhood to you?
Sisterhood to me is genuinely and full-heartedly backing up women around me, both in business and in my personal life. Obviously also to know they’d do the same for me. There is nothing better than the sensation of true sisterhood. To be able to talk about the dark and harder questions in life, not only floating on the surface.