Understatement Underwear is created by women – for women.

Understatement Underwear is created by women – for women.

Understatement is always on the woman’s side. We believe in a genuine sense of affinity for women where we strengthen and empower each other. We are outspoken, committed, challenging and always with a twinkle in the eye. The tone between us should never be distant. We know what we stand for and we stand firm. There is never any anxious desire to adapt or censor our content, nor to apologize for who we are. We joke about most things and we are not afraid to stand out. With Understatement we want to create an arena for more female voices – highlighting control, ownership and proudness of our own bodies and minds.

Now we want to meet all you Drama Queens, Gentlewomen and Alpha Females and together make a statement for Womenhood. The campaign goes under the name “Please do not please” – a campaign centered around diversity and womenpower, paying tribute to women in all forms and ages. The campaign shoot will be conducted with a selected female photographer during one day in Stockholm. Common denominator – “Female empowerment”

The campaign will be launched as a photo documentary on our webpage and in social channels. A limited edition kit will be sold during the campaign and part of the profit goes directly to “Kvinna till Kvinna” – an Swedish organisation supporting womens rights.

Want to be a part? Register in the form below and we will get back with more details shortly.

Understatement is always on the woman’s side. We believe in a genuine sense of affinity for women where we strengthen and empower each other. We are outspoken, committed, challenging and always with a twinkle in the eye. The tone between us should never be distant. We know what we stand for and we stand firm. There is never any anxious desire to adapt or censor our content, nor to apologize for who we are. We joke about most things and we are not afraid to stand out. With Understatement we want to create an arena for more female voices – highlighting control, ownership and proudness of our own bodies and minds.

Now we want to meet all you Drama Queens, Gentlewomen and Alpha Females and together make a statement for Womenhood. The campaign goes under the name “Please do not please” – a campaign centered around diversity and womenpower, paying tribute to women in all forms and ages. The campaign shoot will be conducted with a selected female photographer during one day in Stockholm. Common denominator – “Female empowerment”

The campaign will be launched as a photo documentary on our webpage and in social channels. A limited edition kit will be sold during the campaign and part of the profit goes directly to “Kvinna till Kvinna” – an Swedish organisation supporting womens rights.

Want to join? Register in the form below and we will get back with more details shortly.