as seen in

We're on the ELLE Sweden cover!

"From the boardroom to the lounge room, she is the sophisticated powerhouse in your life. These are the hand-selected items to give the gentlewoman this Christmas."

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“Praises lingerie from Understatement Underwear for going out on a limb.”

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"No lingerie belongs exclusively under clothing.There are now creations that can be worn naturally and visibly under blazers and jackets - and are therefore definitely more than just lingerie."

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"Ladies' World's Lina Johansson shares styling tips and talks about her relationship with timeless garments that brighten up the wardrobe."

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"This classic maillot — soft, lightweight and glamorous — is made from 100 percent recycled material..."

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"Wearing it should be like that first sip of champagne: Ida Sjöstedt on her lingerie collaboration with Understatement."

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"Samarbetet med Understatement är kanske det mest naturliga jag någonsin gjort, eftersom vi delar kärleken till delikata spetsar och skira, transparenta material, säger Ida Sjöstedt"

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THE TIMES: “It was five years ago that the former Vogue editor Alexandra Shulman, then 59, posted a selfie on Instagram of herself on holiday in a bikini and created a storm in whatever cup size she happens to be. What we do know is that she is a size 12. “Hardly,” as she put it last week, “ginormous”.

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"30 of the best swimsuits and bikinis".

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"Our editorial favorites in February - Must-haves from Fashion, Beauty & Lifestyle”

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"The bralettes and panties are designed to fit any body. The underwear consists of premium mesh material from Belgium, microfiber from Italy and quality lace from Germany. Very carefully selected and always with the background in mind, good conscience can be carried. Great look, great message!"

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"Our favorites from the collaboration between Understatement x Ida Sjöstedt"

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"The Fashion Launches That Should Be On Your Radar This December"

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"De växte i rekordfart – nu avslöjar de lönsamhetsplanen."

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“The Bralette You Won’t Want to Take Off”

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"Favorite picks for Winter”

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”Combining style and comfort”

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“This is the Underwear campaign we absolutely love right now”

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"Med en tillväxt på 600 procent under fjolåret har underklädesmärket Understatement tagit ett rejält kliv – genom fokus på e-handel och att arbeta värderingsdrivet."

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