Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Pop-Up 20th of September in Amsterdam
Understatement is a Swedish, female-founded force of change, dedicated to redefining women’s underwear. We are committed to giving all women the comfort they deserve, starting by getting rid of all the annoying stuff that never should have been put into underwear in the first place. Because your curves are our cause.
Pop-Up store in Amsterdam 20th of September
Are you around Amsterdam in September? Stop by our pop-up store “The Lingerist” on the 20th of September at Runstraat 31, in the famous “Nine Streets” to celebrate the launch of our very first pop-up store in the Netherlands.
Softandstrong
By launching our first campaign in the Netherlands, we have shot close up content, capturing the essence of real Dutch women, their soft bodies and their strong minds.
Our concept #softandstrong is here to make women feel empowered, confident, and comfortable. This unique and engaging campaign take ownership of inclusivity and female empowerment.




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