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      What made you take the step of starting your own brand?

      I've always had a great passion for organizing and for me it’s a lifestyle. I figured I could help others turn their life around and that’s when I started my own brand. Our main products are designed for travel at the moment but very soon we will expand our product range and offer more organizing products for different needs.

      ”I always go for one set (bra and panties) in white, and one set in black! I love neutrals and when I find my favorite fit I buy more of the same and use them every day!”

      — LINN HERBERTSSON

      What made you take the step of starting your own brand?

      I've always had a great passion for organizing and for me it’s a lifestyle. I figured I could help others turn their life around and that’s when I started my own brand. Our main products are designed for travel at the moment but very soon we will expand our product range and offer more organizing products for different needs.

      ”I always go for one set (bra and panties) in white, and one set in black! I love neutrals and when I find my favorite fit I buy more of the same and use them every day!”

      — LINN HERBERTSSON